California passes landmark legislation banning excessively loud advertisements on streaming platforms, forcing services like Netflix and Disney+ to implement volume-normalising technology by 2026.
An incisive analysis revealing how modern British advertising has become dominated by diversity dogma that bears little resemblance to actual UK demographics and alienates mainstream audiences.
A major fashion retailer has been compelled to remove its entire autumn advertising campaign featuring models posing with dead salmon following widespread backlash from customers and animal rights activists.
Meta is integrating advanced AI tools directly into its advertising platform, transforming how businesses target users on Facebook and Instagram while raising privacy concerns.
Groundbreaking research exposes how television advertisements are failing to represent Britain's ageing population, with pensioners reporting feeling marginalised and stereotyped by mainstream media.
Mark Zuckerberg announces major AI integration across Meta's platforms, transforming how users interact and advertisers reach audiences. Discover what this means for your social media experience.
Discover how The Guardian is redefining advertising effectiveness through creativity and quality journalism at their 2025 upfronts, featuring new research and innovative formats.
Iconic coffee brand Maxwell House launches innovative marketing campaign installing custom coffee stations in New York apartments, offering residents free premium coffee and transforming morning routines across the city.
New research reveals troubling patterns in how Black people are portrayed across British television advertising, with calls for more authentic representation.
Amazon is relocating its global advertising team from Seattle to New York in a strategic shift that signals changing priorities for the e-commerce behemoth, while Microsoft expands its Seattle presence.
Outraged Manchester families demand removal of explicit Channel 4 show advertisements from public buses, calling them inappropriate for young viewers.
From Spotted Dick to Sussex Pond, Britain's iconic steamed puddings are facing extinction. We investigate which classics are worth saving from culinary oblivion.
The Guardian launches a major new brand campaign across the UK, championing its commitment to providing the full context behind the headlines and showcasing its unique, reader-supported model.
Ex-broadcasting boss George Savvides calls on commercial networks to implement mandatory ad-skipping technology, branding the current flood of betting ads a 'public health crisis'.
Parents are in uproar after discovering Meta used their daughters' images, scraped from Facebook, in personalised advertisements without permission, raising serious child safety and data privacy concerns.
ABC network cancels Jimmy Kimmel's US talk show after internal polling reveals significant backlash over his inflammatory remarks about conservative commentator Charlie Kirk. The decision follows a dramatic advertiser exodus and plummeting audience figure
ITV faces a brutal scheduling shakeup with beloved shows like The Masked Singer and Love Island at risk of cancellation or rescheduling due to a severe £150 million advertising slump.
UEFA announces a landmark ban on gambling firm sponsorships for Champions League and European competition shirts from 2024/25, with stadium advertising restrictions starting this season.
Former ITV chief Adam Crozier is appointed as a non-executive director at Publicis Groupe, marking a significant move for the British executive into the French advertising and communications powerhouse.
Ministers are preparing a major crackdown on tobacco and alcohol industries, with stricter regulations, plain packaging, and advertising bans to tackle the UK's preventable disease crisis.
The deeply moving film 'The End of the World' is generating significant Oscar buzz for its powerful portrayal of grief and community, potentially becoming Britain's next major awards contender.
The UK's Competition and Markets Authority has issued a landmark provisional ruling, finding Google's ad tech dominance harms competition and consumers. The tech giant now faces the stark choice of a forced breakup or major divestments.
Britain's premium supermarkets, Waitrose and Marks & Spencer, are set for a Christmas advertising showdown in 2025, sparking a fierce battle for festive supremacy and customer loyalty.
Exclusive: Senior health professionals warn that intensive food industry lobbying is pressuring the Labour government to abandon crucial public health policies, including junk food advertising restrictions and sugar taxes, putting corporate profits before
An explosive investigation reveals how tech platforms harvest and monetise intimate pregnancy data, targeting vulnerable users with relentless personalised ads and content.
New research reveals that shocking and controversial adverts are more than just clickbait – they're powerfully effective at embedding brand names into our long-term memory, creating a potent marketing tool.
Advertising space for Super Bowl LIX has sold out in record time, with brands paying a staggering £8 million per 30-second slot. Discover the unprecedented demand and what it reveals about the commercial power of the NFL's flagship event.
Bud Light faces a new wave of consumer backlash as sales of American Eagle plummet following a controversial advert featuring actress Sydney Sweeney, highlighting the ongoing volatility in brand partnerships.
The fast-fashion giant Shein is under investigation by UK regulators after an advert featuring a model who appeared to be a minor in a 'muscle fit' shirt sparked widespread outrage and complaints.