Sky has announced a series of price increases for its broadband and television services, set to take effect from April, in a move described by industry experts as a "frustrating blow" for customers. The changes will primarily affect new customers who have taken out contracts from February 4th onwards, meaning some will face higher bills just two months into their agreements.
Details of the Price Increases
From April, Sky broadband customers will see their monthly bills rise by £3, while Sky Cinema subscriptions will be subject to a £1 monthly increase. These adjustments apply to new contracts initiated from February 4th, with some customers protected for 60 days from the price rise, potentially delaying the impact until June.
Expert Commentary on the Changes
Ernest Doku, a broadband expert at Uswitch, expressed concern over the timing and transparency of the increases. "Sky’s decision to hike broadband rates by £3 and Sky Cinema by £1 in April for some new customers is a frustrating blow," he stated. "It means those joining the service from February 4th – except for those with 60-day price protection – will face higher monthly costs less than two months into their contracts when the changes take effect."
Doku highlighted that while Sky's increases are lower than recent hikes by other providers, such as £4 rises elsewhere, the issue lies in the lack of future certainty due to Sky's variable price increase policy. Under current regulations, variable increases must trigger a mandatory 30-day window for customers to leave penalty-free. However, Doku warned that this window is narrow and often starts from the notification date rather than when the price actually rises, making it easy for customers to miss their chance to switch without penalties.
Sky Mobile Price Adjustments
In related news, Sky Mobile customers are also set to see their bills rise next week. The majority will experience a £1.50 monthly increase, equating to an annual rise of £18, with some variations in the amount. This marks the first time Sky Mobile has announced a price change for in-contract customers in over seven years, with the higher prices reflected in bills from February 14, 2026.
Customer Options and Protections
For those unhappy with the price increases, customers in the minimum term of their contract can cancel their package without paying an early termination charge. Additionally, the price of the Sky Mobile social tariff, available to those on low incomes, will remain frozen, offering some relief for vulnerable households.
As these changes unfold, consumers are advised to stay vigilant about notifications and review their contracts to understand their rights and options in response to these price adjustments.
