Jerriette DuBay, known to her 1.3 million TikTok followers as Mama Jerriette, is redefining the influencer landscape with her raw, unfiltered take on motherhood. Unlike the polished tradwife content that dominates social media, DuBay’s videos feature broken ovens, Costco deals, and pancake mix whisked in a modest kitchen. She became a mother at 14, giving birth to her eldest son the day after her 15th birthday. Now 31, she has six children, all with the same father, from whom she is now divorced.
DuBay’s content is a stark contrast to the aspirational lifestyles often showcased online. She films from her car when snow days disrupt her plans, and her kitchen lacks the marble countertops and pastel KitchenAids typical of tradwife influencers. Instead, she shares moments like dropping frozen mince on the lino to break it up or getting a tail-light changed at Walmart. Her message centres on forgiveness and resilience, even after a difficult divorce that once led her to beg her ex-husband for child support payments so her children could have winter coats.
Raised in poverty, DuBay started working at 12 and credits her Christian faith as her biggest support system. She admits to struggling to maintain friendships due to the demands of raising six children, but finds community through church and online interactions. Her goal is to show that happiness in motherhood doesn’t require perfection—just love and perseverance.
