Two-thirds of UK adults have experienced 'Wi-Fi rage', with patience for slow connections lasting just eight seconds before they hit refresh, according to a survey of 2,000 adults.
The research found that it takes just 12 seconds of a webpage refusing to load before frustration sets in. On average, tempers begin to fray by the fourth attempt to get things moving.
Common Triggers and Frequency
Among those affected, 34% said they experience Wi-Fi rage several times a week. The most common triggers include freezing video calls (39%), failed payments (29%), and crucial TV moments buffering (29%).
Some 16% get wound up when they have to use their smartphone hotspot because their broadband is playing up, while the same number see red if they are kicked out of an online game.
Signal Blackspots in the Home
Bedrooms emerged as the biggest signal blackspot in the home, with 35% reporting issues there, while 11% struggle to stay connected when scrolling in the bathroom.
The research was commissioned by Community Fibre to mark the launch of its Black Friday sale, which will see new customers double their broadband speeds for the same cost.
Peter Rampling, a spokesperson for the London-based broadband provider, said: "These findings underline just how fundamental reliable broadband has become to everyday life and how frustrating it can be when your Wi-Fi doesn’t deliver."
Black Friday Shopping Impact
Ahead of Black Friday, 48% believe that reliable Wi-Fi is key to securing the best deals, to help them avoid problems at checkout (59%) and reduce stress while shopping (41%).
The hunt for bargains has also seen 21% take a break from work specifically to buy an item, while 19% have set alarms for the early hours of the morning to make sure they don't miss out.
With 37% planning to make a purchase during Black Friday or Cyber Monday this year, 57% will be scouring the sales for Christmas presents, while 29% hope to secure household essentials.
According to the stats by OnePoll, 85% claim Wi-Fi has become a necessity rather than a luxury.
Rampling added: "With demand on home broadband continuing to grow, households need a connection that can keep pace. Our Black Friday offer is an opportunity for Londoners to get an even faster connection that will deliver around the clock. And with support to help with any termination fees from your previous provider, now is a great time to switch."
