Britons hit 'Wi-Fi rage' after just 12 seconds of waiting for a webpage to load, according to new research. A survey of 2,000 adults found they have only eight seconds of patience before pressing refresh, with tempers fraying by the fourth attempt on average.
Two-thirds affected by connectivity frustrations
Two-thirds of adults have succumbed to 'Wi-Fi rage', with broadband speed and connectivity issues becoming a regular frustration. Among those affected, 34% said they experience it several times a week.
The main triggers include freezing video calls (39%), failed payments (29%) and crucial TV moments buffering (29%).
Signal blackspots across the home
Many get wound up if they have to use their smartphone hotspot because broadband is playing up (16%), while the same number are frustrated when kicked out of an online game.
Bedrooms emerged as the biggest signal blackspot in the home (35%), while 11% struggle to stay connected when scrolling in the bathroom.
Black Friday shopping concerns
The research was commissioned by Community Fibre to mark the launch of its Black Friday sale, which will see new customers double their broadband speeds for the same cost.
Peter Rampling, a spokesperson for the London-based broadband provider, said: “These findings underline just how fundamental reliable broadband has become to everyday life and how frustrating it can be when your Wi-Fi doesn’t deliver.
“People now depend on their connection for everything from working and making payments to entertainment and staying in touch, so interruptions can have a significant impact.
“For London households, having fast, consistent connectivity throughout the home is no longer simply a nice-to-have. It’s an essential part of how we live, work and relax.”
Ahead of Black Friday, 48% believe that reliable Wi-Fi is key to securing the best deals, to help them avoid problems at checkout (59%) and reduce stress while shopping (41%).
The hunt for bargains has also seen 21% take a break from work specifically to buy an item, while 19% have set alarms for the early hours of the morning to make sure they don't miss out.
With 37% planning to make a purchase during Black Friday or Cyber Monday this year, 57% will be scouring the sales for Christmas presents, while 29% hope to secure household essentials.
And a reliable connection is more important than ever, with 85% claiming Wi-Fi has become a necessity rather than a luxury, according to the stats by OnePoll.
Peter Rampling, from Community Fibre, added: “With demand on home broadband continuing to grow, households need a connection that can keep pace.
“Our Black Friday offer is an opportunity for Londoners to get an even faster connection that will deliver around the clock.
“And with support to help with any termination fees from your previous provider, now is a great time to switch.”
