A new report from Young Scot reveals that more than 80% of young people in Scotland have encountered misinformation online, with many describing AI-generated deepfakes as 'now just part of daily life'. The annual Truth About Youth survey, based on responses from over 2,600 individuals aged 11 to 25, highlights growing anxiety and confusion over the authenticity of online content.
Key Findings on Misinformation and Deepfakes
Almost 70% of respondents said they are worried about inaccurate information online, while six in ten admitted they struggle to distinguish between real and fake content. One respondent noted, 'Deepfakes are now just a part of daily life and they’re getting better every day. There has to be stronger regulations put on AI.'
Young Scot trustee Finlay Anderson, 20, commented, 'The rise of AI-generated content and deepfakes has made that even harder. Even when something looks convincing, there’s often a nagging doubt about whether it’s real. That can be frustrating and exhausting.'
Growing Distrust and Calls for Action
The survey paints a picture of growing distrust, with another respondent saying it is 'frustrating' to constantly wonder if content is manipulated. 'You have to be suspicious of practically everything,' they added. Others warned that AI-generated misinformation is becoming impossible to spot, with one stating, 'I see a lot of obvious AI fake knowledge and am worried that it will spread and prevent the truth from being learnable.'
Young people repeatedly called for stronger regulation of artificial intelligence and social media platforms. Young Scot chief executive John Loughton said, 'Young people are facing a tidal wave of misinformation online and many feel they can no longer trust what they see. This research shows that many young people feel they have to constantly question whether information is genuine or manipulated, and that can be exhausting and overwhelming.'
Impact on Trust and Wellbeing
Anderson added that the uncertainty can affect how much trust young people place in information generally, leaving them feeling anxious or confused. He emphasized that young people do not want to step away from the online world but want to 'navigate it with confidence.' 'That means making sure young people have the critical thinking tools they need to assess information, ask questions and make informed decisions,' he said. 'Building those skills has never been more important, because access to trustworthy information is fundamental to young people’s wellbeing, education and participation in society.'
Broader Concerns: Safety, Poverty, and Public Services
The report also uncovered wider concerns, with four in five respondents saying violence is having a major impact on young people today, while 85% said child poverty remains a serious national problem. Improving the NHS and tackling inequality were also identified as key priorities.
