Peter Andre has issued a warning about the dangers of artificial intelligence on social media after Love Island host Maya Jama discovered AI-generated deepfake images of herself. The 52-year-old singer, who has seen his own image manipulated by AI, spoke out in his new! magazine column.
Andre said: "I saw that Maya Jama was horrified after discovering fans had used AI to generate inappropriate images of her. This is the problem with social media now, and when it all started we didn’t know the dangers. Social media in itself can be good, but there are just some unbelievable AI videos going out there of so many people."
Maya Jama, 31, found that users had used Elon Musk's AI chatbot Grok, integrated into platform X, to create sexualised images of her. She said "the internet is scary and only getting worse" and directly asked Grok not to use or modify her photos. Grok responded, confirming it would honour her request.
The issue has drawn regulatory attention. Ofcom made urgent contact with X after reports that users had prompted Grok to generate sexualised imagery, including of children. The Internet Watch Foundation confirmed criminal imagery of children aged 11-13 had been created using the tool and shared on a dark web forum.
The Women and Equalities Committee of MPs announced they would cease using X, and Technology Secretary Liz Kendall supported the regulator's stance. Downing Street said "all options were on the table", including a potential boycott of X. X's Safety account stated that users prompting Grok to make illegal content would face account suspension and other enforcement.
