Elon Musk's X has imposed restrictions on its AI tool Grok, preventing it from generating sexualised images of real people in jurisdictions where it is illegal. The move follows a row over the creation of deepfake content, including non-consensual sexual images, which prompted UK government intervention.
Ofcom announced an investigation into claims that Grok was used to digitally undress individuals, while the UK pledged to enforce a law criminalising the creation of non-consensual sexual images. Musk had previously labelled the British government 'fascist' for attempting to curb free speech.
In a post on Wednesday, X stated it would geoblock the ability to generate images of real people in bikinis, underwear, or similar attire via Grok in jurisdictions where such content is illegal. The restriction applies to all users, including paid subscribers, and image editing is now limited to premium users.
Prime Minister Sir Keir Starmer welcomed the move, calling it 'welcome' but insisting the government would not back down. Speaking at PMQs, he described the creation of deepfakes as 'disgusting' and 'shameful', and confirmed Ofcom had full backing to act if X failed to comply.
Labour MP Emily Darlington revealed that after her question in parliament, requests were made to Grok for AI-generated images of her in a bikini or naked, but the tool did not respond, suggesting the restrictions were effective.
