Huda Beauty has relaunched its Easy Bake Intense Eau De Parfum, a gourmand cherry fragrance that originally debuted as a limited edition in 2024. The perfume is available in two sizes: a 50ml bottle for £70 and a 10ml travel size for £26, with a duo set priced at £86.
Fragrance Profile and Performance
The scent is described as a rich floral-gourmand with notes of wild cherry, white florals, cinnamon, caramel milk, and vanilla bourbon. In a panel test of 100 individuals conducted by Huda Beauty, 99% confirmed that Easy Bake creates a noticeable, all-day scent trail, meaning reapplication during the day is unnecessary. Additionally, 97% of participants agreed it smelled rich and indulgent, and 92% reported receiving compliments while wearing it.
Founder's Vision
Founder Huda Kattan said: "I wanted the Easy Bake Fragrance to feel rich, sexy and intense. Because when it's truly you, it's never too much."
Customer Reviews
The perfume has garnered over 1,000 consumer ratings on the brand's website, earning an overall score of 4.8 out of 5. A makeup artist reviewed: "Easy Bake Fragrance is sweet, warm, and so addictive! It lasts beautifully on my skin and always gets me compliments. As a makeup artist, I love wearing fragrances that feel luxurious, and this one is the perfect finishing touch to my glam looks. Highly recommend."
Another buyer said: "I just got my bottle and I wore it today. I'm so genuinely happy with this purchase because I have hundreds of perfumes, but only maybe one in 50 really makes me authentically joyful. This is one of them. The notes on perfumes rarely transfer to my nose, but this one does - the cinnamon is just a hint and it's perfect. I don't wear makeup, so I can't vouch for how close it is to the original Easy-Bake smell, although I can't imagine it's better than this. 100/10."
Versatility and Compliments
The fragrance is suitable for both day and night wear. One reviewer explained: "This perfume smells absolutely amazing. It's sweet, warm, long-lasting, and feels so luxurious on the skin. I've been getting so many compliments every time I wear it. Perfect for everyday or a night out." Another described it as their 'go-to summer girly fragrance,' adding: "It has the perfect balance of sweet, warm and playful notes that feel feminine without being overpowering. Every time I wear it, I get compliments. What I love most is how versatile it is, whether I'm running errands or meeting friends, it adds that extra touch of confidence. It's become a staple in my daily routine and one of those scents I keep reaching for all summer long."
A person who has been wearing it daily said: "I've worn this every day for the past 2 weeks and have been complimented almost daily. 'You smell incredible' and 'you smell amazing'."
Comparison with Other Cherry Scents
For alternative cherry fragrances, Coach offers a Cherry Parfum (£64 for 50ml) with jasmine and patchouli, while Phlur's Cherry Stem Eau De Parfum (£99 for 50ml) blends black cherry with plum nectar, sugared jasmine, and red freesia.
Customer Feedback on Size
Some customers expressed a desire for larger bottles. One shopper commented: "My only complaint is that why doesn't it come in 100ml or a large size?" Another user remarked: "They absolutely nailed the Easy-Bake-inspired fragrance. It's sweet, fluffy, warm, and comforting with that nostalgic bakery vibe that instantly takes you back. If you love cosy gourmand scents that smell like fresh-baked treats without being overpowering, this one is definitely worth checking out."
