As the men's FIFA World Cup kicks off today with Mexico facing South Africa at 8pm UK time, England's captain Harry Kane and vice-captain Declan Rice have unveiled a new technological ally. The pair have been announced as global brand ambassadors for ŌURA, the company behind the Oura Ring smart ring range. The timing coincides with the release of the Oura Ring 5, a redesigned version that is 40% smaller than its predecessor.
What is the Oura Ring 5?
The Oura Ring 5 is a finger-worn device packed with sensors that collect health and fitness data around the clock. It tracks readiness, sleep, activity, heart rate, skin temperature, and heart rate variability. The data is accessible via an iPhone or Android app, which provides detailed insights and an AI assistant for personalized advice. The ring comes in sizes 6 to 13 and colors including silver, gold, and Stealth (matte black).
Pricing and Subscription
Priced from £399, the Oura Ring 5 includes a sizing kit. A subscription of £5.99 per month is required to unlock all features. The battery lasts at least six days. Alternatives include the Samsung Galaxy Ring (works only with Samsung phones) and the Ultrahuman Ring Air (£329, no subscription).
Why Kane and Rice Use It
Kane stated, "At the highest level of football, preparation is not just what happens on the pitch, but what happens off it too. Leading my country into this major tournament means every single percentage matters." Rice added that physical and mental recovery is "absolutely essential" and that the ring helps him maximize his potential.
ŌURA commented, "As they navigate one of the most intense periods in the football calendar, both players are turning to Oura Ring 5 for its discreet, accurate health sensing to help them stay focused, resilient and mentally sharp."
Limitations
The ring lacks GPS for tracking run routes, has no screen or vibration for notifications, and cannot tell time or act as an alarm. However, it can help detect illness through temperature and heart rate changes.
