With England set to play Mexico in their World Cup round of 16 knockout game this Monday at 1am UK time, research reveals over a quarter (41%) of football fans are committed to staying up for late-night fixtures kicking off between 10pm and 2am.
Tactics to Handle Work the Next Day
The research from LG Electronics found watchers use different tactics to handle work the next day. From tactical sick days, the plan for 1 in 10 football fans. To the 1 in 5 of those watching are brave (or foolish) enough to officially ask their employer if they can start late or finish early. Good luck to 'em. 16% of fans are using annual leave for the tournament, and 20% are planning to book the morning off after a late game.
Commuter Anxiety and the Bus Experience
But the 5pm kick offs are no better, with 52% of fans citing 'commuter anxiety' over poor signal and dying phone batteries when trying to stream on the move. That's why on Wednesday evening, football legend Harry Redknapp helped bring matchday to the masses as LG launched 'Redknapp's Red Route', a one-of-a-kind London commuter bus experience that live streamed England vs DR Congo on six OLED TVs.
With England's round of 32 match knockout game falling during most fans' typical commuter time, the LG bus takeover travelled through central London, transforming an everyday commute into the ultimate fan zone. Redknapp joined supporters onboard, sharing every high and low of the game while bringing his trademark humour and expert punditry to the journey as the bus travelled through the city towards England's eventual victory.
Harry Redknapp's Thoughts
Reflecting on the bus journey, footballing legend Harry Redknapp said: 'Nothing beats watching England with a great crowd, and this was something special. Seeing the game on the move, right through London, and celebrating that win with the fans. It was a brilliant atmosphere and so immersive thanks to LG's OLED TVs and Sound Suites.'
And on England's next game on Monday 6th of July, he shared: 'Look it's a tricky fixture going to that stadium, they've not lost there since 2013 and the altitude is a factor - but we've got to go there and play without fear. These are the games you have to relish - we've got a great chance with Harry Kane up front. Of course I'll be cheering them on - the late night isn't ideal, but that's why it's essential to have the right TV and sound set up to bring fans closer to the action and transform the viewing experience, even into the early hours.'
LG's Technology
LG's industry-leading OLED TVs elevate the live sport viewing, with stunning colour and contrast, bringing every detail and cultural expression to life. While smooth motion and clarity ensure fast-paced moments are experienced without interruption – whether at home or on the move. The Sound Suite immersive sound creates a powerful sense of atmosphere, filling the room with energy and emotion. The 'Redknapp's Red Route' activation is part of LG's ongoing drive to bring fans closer to the action, demonstrating how cutting-edge technology can transform everyday viewing into an unforgettable shared experience.
