London Broncos, currently facing financial ruin and relegation to the third tier, have a new rescue plan led by former Leeds Rhinos chief executive Gary Hetherington. At a recent event at the Australian High Commission, Hetherington outlined his vision to return the club to Super League and ultimately compete for top honours, backed by Australian investors and management consultants.
Hetherington has secured the support of Freshwater Strategy, the Australian firm behind the successful NRL launch of the Redcliffe Dolphins and the Perth Bears project. While no NRL clubs are directly involved, Hetherington emphasised strong relationships with several Australian teams, suggesting London could regain an 'Australian flavour'. The club aims to boost its IMG grading points through improved finances, though challenges remain in fanbase and performance categories.
The Broncos currently sit on 12.6 IMG points, needing to reach nearly 14 to guarantee a Super League place. Hetherington believes investment in staff and organisation could significantly improve points, but sceptics note that losses in fandom and performance may offset gains. Rugby League Commercial CEO Rhodri Jones acknowledged the difficulty but expressed confidence in Hetherington's ability. A potential expansion of Super League to 14 clubs could also aid London's cause.
Head coach Mike Eccles stressed that the Australian influence will focus on fan engagement rather than importing ageing NRL stars. Instead, the club will target a few motivated senior players and emerging talents. Potential recruits include AJ Brimson, whose mother is from London, and Jamie Humphreys, a former Broncos academy product. The long-term ambition, according to Hetherington, is to win Super League and compete in the World Club Challenge.
