Snoop Dogg's Winter Olympics Journey as Honorary Team USA Coach
Move over "Drop It Like It's Hot"—Snoop Dogg is sledging it like it's cool at the Winter Olympics. The legendary hip-hop artist has wholeheartedly embraced his official position as an honorary coach for Team USA since arriving in Italy earlier this week. His activities have ranged from testing Alpine terrain on a small sled to riding a Zamboni and even carrying the Olympic flame.
From Announcement to Action: The 'Coach Snoop' Saga
In December, the United States Olympic and Paralympic Committee (USOPC) revealed that Snoop Dogg would take on a volunteer role celebrating and supporting American athletes off the field of play. Dubbed 'Coach Snoop', the rapper has been exceptionally busy in Milan. He carried the Olympic torch in Gallarate on Wednesday and provided courtside support at Team USA's mixed doubles curling match against Canada on Friday.
Simultaneously, Snoop Dogg continues his broadcasting work with television network NBC, a role he famously held during the 2024 Summer Olympics in Paris. His involvement at the Winter Games is not just ceremonial; it is a multifaceted engagement blending sports, entertainment, and media.
Sledding Mishaps and Social Media Virality
Snoop Dogg went viral on social media platforms after sharing footage of his sledding adventure on Friday. In the video, he can be seen zooming down a mountain on a small blue sled, initially feet-first before spinning around and clinging on for dear life. The ride concluded with him flat on his back, gazing up at the sky.
"What yall think?? How'd I do?" the rapper posted alongside the video on X, punctuating his caption with a laughing emoji. This lighthearted moment showcased his playful approach to the Winter Olympics, endearing him to fans and athletes alike.
Curling Courtside and Team USA Support
Later that same day, Snoop Dogg attended the Cortina Curling Olympic Stadium, sporting a white woolly hat labelled 'Coach Snoop'. After his sledding escapade, he tried his hand at curling, throwing stones on the ice with Team USA stars Daniel Casper and Tabitha Peterson Lovick.
The curling team presented him with a personalised 'Coach Snoop' jersey, buoyed by their 3-0 victory over Canada, which handed their rivals a first loss of the Games. His presence has added a unique flair to the event, blending celebrity enthusiasm with genuine athletic support.
Financial Implications and Broader Impact
Financially, Snoop Dogg's involvement in the Winter Olympics is likely substantial. Reports indicate he was paid approximately £393,000 ($500,000) per day for his NBC role during the 2024 Summer Games. German outlet BILD suggested he could earn up to £11.78 million ($15 million) across the 2024 Olympics, including TV ratings bonuses.
Given his continued work with NBC in Milan and his official Team USA role, there is a strong possibility his earnings have increased significantly for the Winter Games. This financial aspect underscores the commercial synergy between sports, media, and celebrity endorsements.
Upon the announcement of his honorary coaching role in December, 'Coach Snoop' expressed humility and enthusiasm. "Team USA athletes are the real stars—I'm just here to cheer, uplift and maybe drop a little wisdom from the sidelines," he said. "This team represents the best of what sport can be: talent, heart and hustle. If I can bring a little more love and motivation to that, that's a win for me."
Snoop Dogg's Winter Olympics journey exemplifies how celebrity involvement can enhance the spectacle of major sporting events, offering both entertainment and inspiration. From sledding antics to curling camaraderie, his role as 'Coach Snoop' continues to captivate audiences worldwide.
