In a bold move to captivate global audiences, the organisers of the 2028 Los Angeles Olympics have announced a dramatic reshuffle of the event schedule. Swimming and athletics, two of the Games' most-watched sports, will now take place in prime-time slots to ensure maximum viewership.
Prime-Time Showdowns
The decision to shift swimming and athletics to evening sessions is a strategic play to attract larger audiences, particularly in key markets like Europe and Asia. Traditionally, these events were held in the morning or early afternoon, but LA28 aims to break the mould by aligning with peak viewing hours.
Why the Change?
Olympic officials have emphasised the need to modernise the Games, making them more accessible to fans worldwide. By scheduling marquee events like the 100m finals and swimming relays in the evening, LA28 hopes to boost ratings and engagement.
Impact on Athletes
While the change is exciting for fans, athletes may face adjustments in their preparation routines. Competing in the evening could alter warm-up schedules and recovery periods, but organisers assure that athlete welfare remains a top priority.
What’s Next?
With the LA28 Olympics still four years away, further adjustments to the schedule are expected. However, this early announcement signals a clear intent to prioritise viewer experience while maintaining the integrity of the competition.
