Toyota Prius Named Most Important Modern Car, Angers Jeremy Clarkson
Toyota Prius Named Most Important Modern Car, Angers Jeremy Clarkson

Auto Express has named the Toyota Prius as the most significant car of the modern era, sparking fury from former Top Gear host Jeremy Clarkson. The hybrid saloon, first launched in 1997, was praised for its influence on the automotive industry, particularly its role in popularising fuel efficiency and hybrid technology.

The Prius defeated a host of iconic rivals, including the BMW MINI, Nissan Qashqai, Tesla Model S, Bugatti Veyron, and Audi TT, to claim the top spot. According to the publication, the Prius 'made the industry follow' and 'saw off VW's attempt to fight back with diesel'. The car, now in its fifth generation, has sold more than five million units globally and is a favourite among taxi drivers.

However, Clarkson has been scathing about the Prius, telling The Times: 'It's s***. It started the rot which now means all cars are just annoying appliances.' The 65-year-old's criticism contrasts sharply with the vehicle's growing reputation as a future classic.

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Classic car insurer Hagerty and expert Richard Ingram have suggested the original Mk1 Prius could become a modern classic. Ingram noted its 'fascinating' back-story and impact on motoring, adding: 'Being a Toyota, it'll last as good as forever too.' The Prius joins a list of cars quietly accumulating classic potential as their influence becomes more widely appreciated.

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