The BBC has agreed a deal to televise 38 Serie A matches this season, with coverage beginning this weekend. One match from each gameweek will be shown across the season, shared between BBC Scotland and BBC Alba, and also available on iPlayer.
Coverage details and production
BBC Scotland will lead production, with the coverage described as a network offering. Last season, BBC Alba showed eight games from the Italian top flight. The rights are shared with TNT Sports and DAZN, with BBC Alba broadcasting games in a mix of Gaelic and English.
A source told the Scotsman that the decision to invest in coverage was a 'no-brainer'. "The opportunity to continue and expand our coverage across BBC iPlayer for the coming season was a no-brainer," they said. "We are bringing live European football to a free-to-air audience. Arguably, Serie A remains the most glamorous league in the world, and with even more British players this season. We hope the coverage goes down well."
British players in Serie A
Interest in Serie A has increased in Scotland in recent years, with several British players in the division. Scott McTominay's emergence as a star, as Napoli won the title in 2024/25, captured the imagination. He is joined by Billy Gilmour in Campania as they look to reclaim their title from Inter Milan after falling short last term.
The first match of the deal on Sunday will feature Josh Doig and Kieron Bowie of Sassuolo against Atalanta. Bowie returns to the division on loan after being relegated with Verona in 2025/26. Che Adams still represents Torino, while Lennon Miller will line up for Udinese. Despite transfer speculation, Lewis Ferguson is expected to continue to feature for Bologna for the time being.
Serie A media rights background
In April, it was reported that Serie A sounded out private equity investors over the possibility of selling a minority stake in its international media rights business. The division has struggled to sell its media rights abroad, with the expansion of the Champions League and popularity of the Premier League thought to have proven problematic.
Last year, Serie A hired JP Morgan to explore options for a unit holding the league's international media rights. Funds Apollo, CVC, Ares and Sixth Street were all sounded out according to Reuters. La Liga and Ligue 1 have already seen investors take minority stakes in their media rights businesses in exchange for upfront capital and revenue sharing.
