The Milano Cortina Winter Olympics have impressed fans not only with athletic performances but also with surprisingly affordable food and drink prices. Social media users have praised the cost of items such as pizza, coffee, and burgers, which are significantly cheaper than at many other major sporting events.
An nduja pizza is priced at approximately £7.82, while margherita, ham and cheese, and vegetarian pizzas all cost £6.95. A gluten-free sandwich is also £6.95. For drinks, an americano coffee or hot tea costs £2.62, prosecco is £6.95, and a spritz cocktail is £7.82.
Snack options include crisps for £2.61, popcorn for £2.17, candy at £1.74, assorted muffins at £3.04, and a gluten-free brownie at £3.48. Burgers—cheeseburger, cheese and bacon, chicken, and vegetarian—are all priced at £8.69, while a classic hot dog is £6.95.
Fans on Reddit expressed surprise at the reasonable prices. One user said: “That is startlingly affordable.” Another commented: “Honestly it’s cheaper than I would have expected.” A third added: “Yeah, they're standard European prices, but really no massive markups like I too would have expected.”
Comparing to other events, one user noted: “This is very reasonable, you would never see prices this low at any stadium/event/venue in or around London where I am.” Another said: “As an American, I’m horrified by how that doesn’t look very expensive.” Summing up the reaction, a user wrote: “These are bargains. I cannot believe it.”
The Milano Cortina 2026 Winter Olympic Games run from February 6-22, with over 850 hours of action live on discovery+ via Prime Video. A £3.99 discovery+ Entertainment subscription provides access to TNT Sports 2 for 24/7 Olympic coverage.
