US lifestyle entrepreneur Martha Stewart has become a minority co-owner of Swansea City FC, joining rapper Snoop Dogg and footballer Luka Modric as the latest celebrity investor in the Welsh club. The announcement was made by majority owners Brett Cravatt and Jason Cohen on the club's website, without disclosing the size of her investment.
The move highlights growing American influence in British football, with retired NFL star Tom Brady also a minority owner at Birmingham City. Stewart recently attended Swansea's last-gasp 2-1 comeback against Wrexham AFC, a club owned by Hollywood actors Ryan Reynolds and Rob McElhenney.
Stewart, often credited as America's first self-made female billionaire, built a retail and lifestyle empire but served five months in prison in 2004 for insider trading. Despite her conviction, the Martha Stewart brand remains strong, and she has formed a notable friendship with Snoop Dogg, appearing with him at the 2024 Paris Olympics.
Cravatt and Cohen stressed that Stewart's addition does not signal a busy January transfer window, with new head coach Vítor Matos focusing on developing young players. The owners said: 'We are very excited to welcome Martha onboard, and we know experiencing Friday night’s game in-person has only increased her own enthusiasm and anticipation for being part of Swansea City.'
