Manchester City have agreed a record-breaking kit deal extension with Puma, worth £100 million per season and potentially totalling £1 billion over 10 years. The new agreement, which runs until at least the 2034/35 season, is believed to be the highest-value Premier League kit deal in history.
The partnership between City and Puma began in 2019/20 with an initial 10-year deal worth £65 million annually. The significant financial increase reflects City's on-pitch success, including four consecutive Premier League titles and a treble in 2022/23, as well as record shirt sales over the past six seasons.
As part of the extension, City have unveiled their home kit for next season, featuring a reimagined white sash across the traditional blue shirt for the first time. Ferran Soriano, CEO of City Football Group, said: “We joined forces with Puma with the ambition to challenge ourselves and go beyond expectations. We have achieved this and more over the last six seasons.”
Puma CEO Arthur Hoeld added: “Puma’s partnership with Manchester City has been a great success both on and off the pitch. Trophies, a perfect stage for our performance products and commercial success were exceptional.” The deal also covers Manchester City Women, the Elite Development Squad, and the Under-18s, all of whom have won titles wearing Puma kits.
