UFC CEO Dana White has accused boxing promoter Eddie Hearn of starting their bitter war of words by underestimating him. White launched his own promotion earlier this year and made headlines last month by signing Conor Benn on a one-fight $15 million deal, ending the fighter's 10-year promotional agreement with Hearn.
White told iFL TV: 'I get it, they've got egos, they think they know everything, underestimating me and my team is one of the dumbest things you can do. I don't think anybody in boxing is looking towards the future or how to build the business, they live fight to fight off scraps.' He added that he had no intention of clashing with Hearn initially, but Hearn 'comes out uncharacteristically acting crazy'.
Hearn responded by accusing White of not caring about his fighters. 'Have you ever seen Dana White show any emotion when someone wins? He gets in, gives the belt, comes back, does his presser and f*cks off to his massive gaff with a cigar and whiskey,' Hearn told iFL TV.
The feud escalated after White branded Hearn 'a p****y' and has since doubled down on his comments, insisting it is not personal but that Hearn has 'acted like a p****'.
