Football pundit and former Manchester United star Gary Neville found himself on the receiving end of some playful banter from Crewe Alexandra after his co-owned club, Salford City, suffered a 2-0 defeat in their League Two season opener.
The League Two side took to social media to mock Neville with a cheeky post that quickly went viral. Sharing an image of Neville looking less than impressed during the match, Crewe Alexandra captioned it: "When you lose to Crewe on the opening day..." followed by a laughing emoji.
The light-hearted dig was clearly meant in good spirits, but it certainly struck a chord with football fans who enjoyed seeing the usually outspoken pundit get a taste of his own medicine.
Neville, who co-owns Salford City alongside his famous 'Class of 92' teammates including Paul Scholes and Ryan Giggs, has been vocal about his ambitions for the club. However, this rocky start to the season suggests there might be some work to do if they're to achieve their promotion dreams.
The social media exchange highlights the growing trend of clubs using online platforms not just for announcements, but for engaging in friendly banter with rivals and personalities in the game.
While Neville hasn't publicly responded to the jibe yet, we suspect this won't be the last we hear about this entertaining football rivalry as the season progresses.
