The 2026 World Cup is expected to be the biggest betting event in sports history, with UK bookmakers offering a range of free bets and promotions. The Standard's betting team has reviewed the offers to identify the best value for punters.
Betfair offers enhanced odds of 50/1 on a goal in the opening match between Brazil and Morocco, plus a £5 free England multi bet. Their 90-minute guarantee pays out winning bets at 90 minutes regardless of the final result, and the Betfair Exchange provides access to sharper odds.
BetMGM provides £40 in free bets after a £10 stake at evens or greater, split into four tokens. Tournament-specific promotions include a £2 free bet for every goal scored by a selected top scorer, along with winnings boosts, acca boosts, and early payouts.
Paddy Power boosts England's odds of qualifying from Group L to 50/1, with a £2 free bet for each group-stage win. New customers can stake a maximum of £1 on England to qualify, with winnings topped up to 50/1 if successful. Free bet builder bets are available for every England group game.
Sky Bet gives new customers a choice of welcome offers, including enhanced odds of 50/1 on Scotland to beat Haiti. A maximum £1 stake is allowed, with extra winnings paid in free bets. All offers are from UK Gambling Commission-licensed bookmakers.
