In an innovative move to boost attendance for women's Australian Rules Football, the AFL has announced a compelling new incentive for fans desperate to secure tickets to the men's Grand Final. Supporters who attend the AFLW Grand Final between the Geelong Cats and Brisbane Lions at the MCG will receive priority access to the highly sought-after men's decider tickets.
A New Path to the Biggest Game of the Year
The strategy aims to create a symbiotic relationship between the two competitions, using the immense popularity of the men's game to drive support for the women's league. With the men's Grand Final being one of the toughest tickets in Australian sport, this offer provides a powerful reason for fans to engage with the AFLW season climax.
How the Priority Access System Works
The process is straightforward but significant for dedicated followers of the game:
- Attend the AFLW Grand Final: Fans must be present at the MCG for the women's championship match.
- Register Your Attendance: Ticket holders will be able to register for the priority purchase window through the official AFL app or website.
- Exclusive Purchase Window: Registered attendees will gain early access to a dedicated ticket allocation for the men's Grand Final before the general public sale.
A Strategic Boost for AFLW
This initiative represents a significant step in the AFL's ongoing commitment to growing the women's competition. By linking the two events, the league hopes to showcase the elite skill and excitement of AFLW to a broader audience, many of whom may be experiencing it live for the first time.
The Geelong Cats and Brisbane Lions, two powerhouse clubs of the competition, are set to provide a thrilling spectacle, making the offer even more attractive for sports enthusiasts. The AFL's bold strategy acknowledges the challenge of building standalone attendance for women's sport while creating a potential win-win scenario for both leagues.
This ticket access scheme could set a precedent for how sporting organisations leverage the popularity of established competitions to accelerate the growth of newer ones, ensuring a packed MCG for what promises to be a historic AFLW Grand Final.
