TNT Sports has landed a major coup in the world of cricket broadcasting, securing exclusive live rights to England’s highly anticipated Ashes tour of Australia. The deal ensures that fans across the UK will be able to follow every ball of the historic Test series as it unfolds.
The agreement marks a significant shift in cricket coverage, with TNT Sports now positioned as the go-to destination for one of the sport’s most fiercely contested rivalries. The Ashes, played biennially between England and Australia, is one of cricket’s oldest and most prestigious contests.
What This Means for Cricket Fans
With this acquisition, TNT Sports strengthens its growing portfolio of elite sports content. Viewers can expect:
- Comprehensive live coverage of all five Test matches
- Expert commentary and analysis from cricket legends
- Exclusive behind-the-scenes content
- Multi-platform viewing options
The Ashes: A Historic Rivalry
The upcoming series continues a tradition dating back to 1882, when Australia first defeated England on English soil. The tiny terracotta urn representing the Ashes has become one of sport’s most iconic trophies, with both nations fiercely competing for bragging rights.
England will be looking to reclaim the urn after Australia’s dominant 4-0 victory in the 2021-22 series down under. The last time England won an Ashes series in Australia was during the 2010-11 tour.
Broadcasting Landscape Evolving
This deal represents another step in the changing face of sports broadcasting, with streaming services and digital platforms increasingly competing with traditional broadcasters for premium sports rights. TNT Sports’ aggressive move into cricket broadcasting follows their successful acquisition of other major sporting events.
Cricket enthusiasts will be eagerly awaiting schedule announcements and subscription details as preparations for the tour intensify.
