British boxing legend Ricky Hatton has found himself at the centre of a social media storm after facing accusations of insensitivity following the death of fellow boxing great Ken Buchanan.
Ill-Timed Promotion Sparks Fury
Just hours after the boxing world learned of Buchanan's passing at age 77, Hatton posted promotional content for Supreme CBD, a cannabis-derived product company he represents. The timing immediately drew fierce criticism from fans and followers who deemed the commercial activity inappropriate so soon after the tragedy.
One furious fan commented: "A boxing legend dies and you're plugging your CBD products? Have some respect!" Another added: "This is beyond poor taste - waiting a day wouldn't have hurt your sales."
Defending His Actions
Hatton, known as 'The Hitman' during his illustrious career, quickly responded to the mounting criticism. The former two-weight world champion explained that the promotional post was scheduled in advance and acknowledged the unfortunate timing.
"I only found out about Ken's passing after the post went live," Hatton stated. "He was a complete hero of mine and I'd never deliberately disrespect a legend like Ken."
A Boxing Legacy Remembered
The controversy overshadowed the mourning period for Buchanan, widely regarded as Scotland's greatest ever boxer and an undisputed world lightweight champion during the 1970s. Tributes poured in from across the boxing community celebrating his remarkable career and legacy.
The CBD Partnership
Hatton has been a prominent ambassador for Supreme CBD, frequently promoting their products across his social media channels. The company specialises in cannabidiol items that claim to help with various health issues, though their efficacy remains debated within medical circles.
This incident highlights the delicate balance public figures must maintain between commercial commitments and public sensitivity, particularly when tragedy strikes within their community.
