Move over, pop culture—TikTok’s latest obsession is politics, specifically the dramatic saga of New Labour. Teenagers across the UK are diving into the early 2000s political psychodrama, turning Tony Blair, Gordon Brown, and their infamous rivalry into viral content.
Why New Labour? Why Now?
Experts suggest the blend of high-stakes power struggles, personal betrayals, and larger-than-life personalities makes New Labour’s story perfect for TikTok’s short-form, dramatic storytelling. Memes, edits, and even ‘who was right?’ debates are flooding the platform.
The Blair-Brown Feud Goes Viral
At the heart of the trend is the turbulent relationship between Blair and Brown—once allies, then bitter rivals. Clips of their tense exchanges, speeches, and even satirical portrayals from shows like The Thick of It are being remixed with trending sounds and captions.
Gen Z’s Unexpected Political Nostalgia
While many of these teens weren’t even born during New Labour’s peak, they’re drawn to the era’s mix of idealism and controversy. Some are even calling it ‘political ASMR’—soothing yet gripping.
Could this trend spark a renewed interest in UK politics among young voters? Only time—and the algorithm—will tell.
