Good Morning Britain has sparked outrage after viewers accused the show of conducting a 'softball' interview with a Conservative MP about contentious government policies.
Fans of the ITV morning programme took to social media in droves following Thursday's broadcast, with many claiming the Tory representative was given 'kid gloves treatment' while discussing sensitive topics including the NHS crisis and cost of living.
'Where was the challenge?'
One incensed viewer tweeted: 'Absolute disgrace! No tough questions, no proper scrutiny - just letting them spout party lines unchallenged. What happened to holding power to account?'
Another complained: 'This isn't journalism, it's a party political broadcast. Shame on GMB for this pathetic interview.'
History of controversy
This isn't the first time the breakfast show has faced criticism over its political interviews. The programme previously made headlines when former host Piers Morgan famously clashed with government ministers during the pandemic.
Current presenters Susanna Reid and Richard Madeley have developed reputations for their no-nonsense approach, making today's perceived leniency particularly surprising to regular viewers.
Production under scrutiny
Media analysts suggest the incident reflects wider concerns about broadcast impartiality in UK television. Some industry insiders claim pressure to maintain access to high-profile guests sometimes results in less rigorous questioning.
An ITV spokesperson told us: 'Good Morning Britain is committed to robust, fair interviewing across the political spectrum. We value our viewers' feedback and will continue to hold all our guests to account.'
