ITV's flagship morning show, Good Morning Britain, has faced a significant viewer exodus following Nigel Farage's controversial debut as a presenter. The former UKIP leader, known for his divisive political stance, stepped into the hosting role this week—prompting an immediate backlash from long-time fans.
Ratings Plummet After Farage's Debut
According to overnight figures, the show's ratings dropped sharply as viewers took to social media to express their disapproval. Many accused ITV of giving Farage an unnecessary platform, with some vowing to boycott the programme altogether.
Social Media Erupts with Criticism
Twitter and Facebook were flooded with complaints, with one viewer writing, "Turning off for good. Shame on ITV for legitimising Farage." Others questioned the editorial decision, arguing that his presence alienates a large portion of the audience.
ITV Yet to Respond
As of now, ITV has remained silent on the backlash. Industry analysts suggest the network may have anticipated some controversy but underestimated the scale of viewer discontent.
Will Good Morning Britain recover from this ratings slump, or will Farage's role prove to be a long-term liability? Only time will tell.
