Ed Miliband, the former Labour leader and current Shadow Secretary for Climate Change, has found an unexpected new audience—on TikTok. Known for his earnest political persona, Miliband has embraced the platform with surprising flair, amassing a growing following among younger voters.
From Westminster to TikTok Fame
Once a figure of Westminster debates, Miliband has now transitioned into a social media star, posting lighthearted and often humorous clips. His content ranges from playful jabs at political opponents to self-deprecating humour, a far cry from his more serious political image.
Why Young Voters Love Him
Analysts suggest that Miliband’s TikTok success stems from his authenticity and willingness to engage with Gen Z on their terms. Unlike traditional political messaging, his videos feel organic and unscripted, resonating with a demographic often disengaged from politics.
The Labour Party’s Digital Strategy
Miliband’s viral moments are part of a broader Labour strategy to connect with younger audiences ahead of the next general election. With TikTok becoming an increasingly influential platform, politicians who master its unique language may gain a crucial edge.
Could Ed Miliband’s TikTok fame translate into real political capital? Only time will tell, but for now, the Labour MP is enjoying his unexpected status as a social media sensation.
