Gordon Ramsay is reportedly planning to launch his own hot sauce, potentially setting up a spicy rivalry with Brooklyn Beckham. The celebrity chef, 59, has trademarked the brand 'Hot as Hell', according to The Sun. This move comes after Ramsay was unfollowed by Brooklyn, 27, following comments about the Beckham family feud.
Brooklyn launched his own hot sauce, Cloud23, in 2024. The sauce, named after his father David Beckham's No. 23 jersey, costs £15 per bottle and comes in Hot Habanero and Sweet Jalapeno flavours. Brooklyn has described it as a 'passion project' and said he 'literally put everything into it'.
Ramsay, a long-time friend of the Beckham family, previously advised Brooklyn to 'remember where you came from' amid his rift with parents David and Victoria. A source told The Sun: 'If Gordon is launching his own sauce, he'll be going up against Brooklyn in that market. Things will get spicy if they end up clashing over it.'
Brooklyn's Cloud23 has received positive reviews and is sold with accompanying merchandise. He spent two and a half years developing the product, aiming to fill a gap in the luxury condiment market. The feud between Brooklyn and his parents shows no sign of abating, with Ramsay's comments adding fuel to the fire.
