Apple has agreed to pay $250 million (£184 million) to settle a class action lawsuit over claims that it falsely advertised the AI capabilities of its virtual assistant Siri. The settlement, filed in a US federal court in San Jose, California, relates to the delayed rollout of Apple Intelligence features promised for the iPhone 16.
The lawsuit, brought by Peter Landsheft in 2024, alleged that Apple misled customers by advertising a suite of AI upgrades at its 2024 Worldwide Developer Conference, stating they would be available with new iPhones that autumn. However, the iPhones launched without those features, which the plaintiffs claimed harmed shareholders.
Eligible owners include anyone who purchased an iPhone 16, iPhone 15 Pro, or iPhone 15 Pro Max in the US between June 2024 and March 2025. Claimants could receive up to $95 per device, with an estimated 36 million affected owners. It is not yet known if the settlement will extend to iPhone owners outside the US.
Apple did not admit fault in the settlement, which still requires court approval. In a statement, Apple said it released numerous other AI features since the launch of Apple Intelligence in 2024, and that it settled to focus on innovation. The revamped Siri is expected to be unveiled at Apple's annual WWDC next month.
