Victoria Swarovski, the 32-year-old heiress to the Swarovski jewellery empire, has dismissed claims that she is a 'nepo baby' as she prepares to co-host the 2026 Eurovision Song Contest in Austria. The model and pop singer, who also presents the German version of Strictly Come Dancing, told The Mirror that she is working hard to build her own career separate from her family's multi-billion dollar company.
In an interview, Swarovski revealed she deliberately chose not to wear Swarovski jewellery for the Eurovision grand final to distance herself from the family name. 'It would be obvious if I would wear Swarovski,' she said. 'I just found it was too obvious... I don't want to focus too much on my family's company, I just want to focus more on my own company.'
Swarovski, who also runs the ORIMEI fashion brand, noted that German media initially attributed her success to her family but said opinions are now shifting. 'Now everything is turning... people recognise, 'Okay, she is working her a** off',' she added.
Addressing criticism that Eurovision has become overly political, Swarovski urged viewers to remember it is primarily an entertainment show. 'I think it's really hard. I never talk about politics with media. I just think it's a song contest and shouldn't be about politics,' she said. 'We shouldn't just judge them because of politics, we should judge them because of their singing and their entertainment.'
