Alix Earle awkwardly attempted to avert a question about her feud with Alex Cooper when she was confronted over the rift during an appearance on the Today show. The drama was brought up by co-anchor Craig Melvin, who asked Earle about the rift, prompting her to hit back with a rather frosty response.
Earle, 25, was promoting her new Sports Illustrated Swimsuit cover but said she did not want to sour her day by discussing the topic. 'Well, I am trying to keep things pretty positive today, we do not have that much time here honestly,' Earle said. 'Why ruin such a good day with something not so great, you know?' she said, adding 'positive vibes.'
Curiously, Earle insisted the feud between them was inflated: 'It is exaggerated, I love everyone.' Melvin was not convinced but agreed to not longer dwell on the issue: 'I am not buying it,' he said. 'We will move on.'
The Feud Escalates
Earle and the Call Her Daddy host, 31, have traded increasingly pointed barbs across social media in recent days, reigniting long-simmering tensions between the once-friendly duo. Rumors of a rift had been bubbling for months, ever since Earle’s Hot Mess podcast was abruptly dropped from Cooper’s Unwell Network last year, despite her being one of its earliest signings back in 2023.
The feud roared back into the spotlight after Earle reshared an April 9 TikTok that branded Cooper an 'ambulance chaser' and 'grim reaper,' referencing the traumatic stories often shared on her podcast. Cooper hit back with a TikTok of her own, accusing Earle of posting 'passive-aggressive' content.
A few days later, she escalated the feud further, claiming Barstool Sports podcaster Brianna LaPaglia, known as Brianna Chickenfry, was 'adding onto the fake narrative and dog pile' by labeling her a 'mean girl.'
Influencer Empire Tensions
Earle and Cooper’s escalating feud comes as both influencers continue to dominate the digital media landscape. Earle rose to fame in 2023 while studying at the University of Miami after going viral for her 'get ready with me' TikTok videos, and now boasts 8.4 million TikTok followers and 5.5 million on Instagram. Cooper has turned Call Her Daddy into a media empire under her Unwell Network, making her one of the most influential voices in podcasts.
After Earle left Cooper’s platform, fans spotted a growing distance between the once closely aligned pair. For a time, both parties kept things quiet until tensions resurfaced last month.
'I got to call you out here. You are going to need to get specific and just say what you got to say about me,' Cooper said in her TikTok. 'There is no NDA. No one is stopping you. Stop hiding behind other people and just say it yourself. What is the beef?' She went on to accuse Earle of pushing a 'fake narrative' that 'happens to be way more interesting than the truth.'
'I know what happened, and so do you,' Cooper added. 'I have nothing to hide when it comes to you and me. So unless you actually have something to say, I am out. This is over.' Earle commented, 'Okay on it!!'
Earle has not posted a direct video response but did share a clip of herself reacting to Cooper’s TikTok, appearing amused as she laughed off parts of the callout, later saying, 'Wait, that just literally made my whole day.'
PR Stunt or Genuine Feud?
Initially, some social media users speculated the back-and-forth could be a coordinated publicity stunt designed to drive engagement. But the situation escalated further when Cooper posted an Instagram Story referencing LaPaglia, appearing to dismiss that theory.
'This girl on girl s*** needs to stop,' Cooper wrote, adding she had never met LaPaglia in person and sharing screenshots of their past direct messages to support her claim. 'So speaking of mean girls... I have never met you in my life,' she wrote. 'What I just showed is the only interaction we have ever had. And you hate me? Wow. Please go back and read the DMs. That has never been the nature of our relationship.' She added, 'Now back to Alix. And no, this is not a PR stunt.'
LaPaglia quickly fired back with a video response, saying the messages were from 'before I found out everything about this girl,' while dismissing claims the feud is fabricated and telling critics to 'get a brain cell.'
'I was a fan of Alex Cooper before I knew the wrath of f***ing Alex Cooper and what she does to people and how she treats people. I am friends with Alix Earle. Alix Earle told me everything that transpired between those two two years ago at the Super Bowl. She told me everything.' She declined to elaborate further, saying it is 'not my story to tell,' but added, 'From what Alix Earle told me, Alex Cooper is a very, very mean person.'
Meanwhile, a source close to Cooper exclusively told the Daily Mail: 'Alex has had enough. She was pushed over the edge. She normally will never address something like this, but she is truly had enough.' The source also claimed that Cooper’s video statement was 'her attempt at trying to stop Alix from creating fake drama before it got out of control.'
