A recent poll conducted by the Royal British Veterans Enterprise (RBVE) has uncovered a significant knowledge gap among younger generations regarding one of the UK's most important historical commemorations. According to the survey, two-thirds of Gen Z adults—those born between the mid-1990s and early 2010s—are unaware that VE Day marks the end of the Second World War in Europe.
Survey Findings
The poll revealed that while 63 per cent of all UK adults recognise the significance of VE Day, this figure plummets to just 34 per cent among Gen Z respondents. This stark contrast highlights what the RBVE describes as a "generational disconnect" concerning military history and symbols such as the "Tommy"—a term often used to represent British soldiers.
The findings suggest that many young people lack a fundamental understanding of the sacrifices made by previous generations during the Second World War. The RBVE expressed concern that this gap in public awareness could undermine the appreciation of military service, both past and present.
Still Serving Campaign
In response to the survey results, the RBVE has launched the "Still Serving" campaign, aimed at bridging this generational divide. A key component of the initiative is a series of portraits taken by renowned photographer Rankin, featuring contemporary veterans from various conflicts and eras. The campaign seeks to demonstrate that military service did not end with the Second World War but continues to shape the lives of individuals today.
The portraits, titled "Still Serving," show veterans in a modern context, emphasising that the "Tommy" symbol represents all generations of service personnel—from those who fought in 1945 to those who served in more recent operations. The RBVE hopes that by highlighting the ongoing impact of military service, the campaign will foster a greater understanding and respect for veterans across all age groups.
Broader Implications
The poll results come amid broader concerns about the preservation of historical knowledge among younger demographics. Educational experts have noted that while the Second World War remains a key part of the national curriculum, its relevance may be fading for a generation that has grown up in a world shaped by different conflicts and challenges. The RBVE's campaign aims to address this by making the stories of veterans more accessible and relatable to young people.
The "Still Serving" campaign includes plans for school visits, digital resources, and social media outreach to engage Gen Z audiences. By combining powerful imagery with personal narratives, the RBVE hopes to close the knowledge gap and ensure that the sacrifices of all service personnel are remembered and honoured.
