Chancellor Rachel Reeves has unveiled a temporary reduction in VAT on summer attractions, slashing the rate from 20% to 5% for tickets to fairs, theme parks, zoos, and museums across the United Kingdom. The measure, part of a broader package to mitigate the cost-of-living impact stemming from the Iran war, will take effect from June 25 and run through September 1.
Scope of the VAT Cut
In a statement to the House of Commons on Thursday, Reeves explained that the reduced rate applies to both adult and child tickets for attractions such as fairs, theme parks, zoos, and museums. Additionally, it covers children's tickets for cinemas, concerts, soft play venues, and theatres, as well as children's meals in restaurants and cafes. The government expects businesses to pass these savings on to consumers.
Great British Summer Savings Scheme
Dubbed the "Great British Summer Savings" scheme, the initiative is estimated to cost the Treasury around £300 million. It also includes free bus travel for children aged five to 15 in England during the August school holidays. Other measures announced by the Chancellor include a 10p per mile increase in tax-free mileage rates, backdated to April; a £350 million critical chemicals resilience fund; a £120 million fund to support the ceramics sector; and the reduction of import tariffs on over 100 food products.
Energy Bills and Contingency Plans
As anticipated, Reeves did not announce immediate relief for energy bills, which have been driven up by Donald Trump's war in the Middle East. The household energy price cap is predicted to rise by £209 per year from July, following the closure of the Strait of Hormuz that pushed up global oil and gas prices. Reeves stated that her previous budget decision to cut £150 from energy bills had lessened the impact, and current forecasts suggest the July cap will be similar to that of April last year. She added that the government stands ready to act if market conditions worsen, with cross-government contingency work already underway on potential future targeted and temporary support for businesses.
Funding the Measures
To finance the cost-of-living support, Reeves plans to alter the taxation of oil and gas companies with overseas operations. This would end the practice of some firms structuring their tax affairs to pay little or no corporation tax on UK energy trading profits, potentially raising hundreds of millions of pounds annually. Final costings for all measures will be detailed in the next budget, following assessment by the Office for Budget Responsibility.
The VAT cut applies across England, Wales, Scotland, and Northern Ireland, offering families a much-needed boost during the summer holidays.



