Jimmy Donaldson, better known as MrBeast, operates the most-subscribed YouTube channel globally, boasting 484 million subscribers and an estimated net worth of US$2.6 billion. He is also a prominent philanthropist, involved in initiatives like #TeamTrees, which claims to have planted over 24 million trees, and runs the Beast Philanthropy channel, where 100% of profits from ad revenue, merchandise, and sponsorships go to charitable causes. These efforts have funded 1,000 cataract surgeries, a medical clinic for rescued child slaves, and 100 wells in Africa.
The Controversy Behind the Giving
Despite these achievements, Donaldson's methods have drawn criticism. Many of his videos place participants in degrading or exploitative situations for money. For instance, in his "Ages 1 – 100 Decide Who Wins $250,000" video, contestants, including young children, are forced to eliminate each other, leading to emotional distress. In another, shoppers are locked in a store for a chance at US$250,000, enduring poor conditions and emotional breakdowns. Critics label this "poverty porn," exploiting desperation for clicks and revenue.
Legal and Workplace Allegations
Behind the scenes, allegations have emerged. In 2024, contestants from the Beast Games reality series on Prime Video sued Donaldson's companies, alleging chronic mistreatment, emotional distress, inadequate food and rest, medication delays, dangerous conditions, and sexual harassment. A former employee also sued for sexual harassment and gender bias.
Philosophical Ethical Perspectives
From a consequentialist view, if exploitation of a few leads to greater good for many, the actions might be justified. However, philosopher Immanuel Kant argued against using people as mere means, regardless of admirable ends. Motives matter: helping out of duty has moral worth, unlike self-interest. Donaldson's philanthropy may be driven by clicks and revenue, not pure altruism.
Consent and Power Dynamics
Participants may consent, but when life-changing sums are offered to vulnerable individuals, the voluntariness is questionable. This is not informed consent, as the offer can cloud judgment, and saying no may not be realistic. Donaldson's own participation in stunts (e.g., being buried alive) does not level the power imbalance; he controls the production and profits.
Depoliticisation of Social Issues
Reducing poverty or lack of healthcare to entertainment depoliticises these issues, shifting focus from collective action and institutional reform to viral content. Watching such videos may make viewers feel they are helping without addressing structural problems.
About the author: Paul Formosa is Professor and Head of Philosophy, and Co-Director of the Macquarie University Ethics & Agency Research Centre. This article originally appeared on The Conversation.
