Meghan Markle has launched a Mother's Day collection for her lifestyle brand As Ever, featuring candles, teas, and sweet treats priced at a premium. The collection, which the brand says is inspired by Prince Archie and Princess Lilibet, has drawn criticism for being overpriced compared to similar products.
The Sweetest Mom Set retails at $135 (around £108) and includes honey, sprinkles, chocolates, and preserves. A Signature Chocolate Box costs $58 (approximately £46), while the Mother's Day Tea for Two is priced at $148 (roughly £118). Critics argue these are everyday pantry staples sold at a significant markup.
Comparisons with UK retailers highlight the price disparity. Aldi's Hotel Collection candles sell for around £6.99, and King Charles's own jams from Highgrove Gardens typically cost between £6.95 and £7 per jar. Premium tea, such as Darjeeling favoured by the King, is available for £3 to £10 for a pack.
The launch follows Meghan and Prince Harry's recent trip to Australia, which their team described as personal but bore similarities to a traditional royal tour. Observers have noted the timing appears strategic, capitalising on renewed public attention.
As Ever sits at the centre of ongoing tensions around the couple's commercial ventures, balancing royal recognition with independent business pursuits.
