Liverpool have scrapped plans to increase ticket prices for the next three seasons following widespread fan protests. The club originally announced in March that general admission tickets would rise by inflation, capped at 3%, each season, a move opposed by the supporters board.
After protests organised by groups including Spirit of Shankly (SOS), the club confirmed tickets will rise by 3% next season but will be frozen in 2027-28. Further discussions with the supporters board will determine prices for future seasons. The Premier League champions posted record revenues of £703m in the year ending 31 May 2025, with the price rises valued at an extra £1.2m, but cited rising operational costs.
Fans turned Anfield into a sea of yellow cards during the last home game against Crystal Palace as part of the 'Not a pound in the ground' campaign. SOS welcomed the club's change of heart, thanking Liverpool for listening to fan concerns and committing to explore alternative revenue streams to avoid future rises.
Liverpool also expanded the young-adult ticket category to include fans up to age 24 and will create a young adults' section in the Anfield Road Stand. The club stated it will use the certainty of the next two seasons to seek longer-term solutions on affordability and accessibility, though it warned that inflationary increases may still be required from 2028-29.
