Snoop Dogg Announces Olympic Return and Culinary Venture with Gordon Ramsay
Rapper Snoop Dogg, the West Coast hip-hop icon, is set to defy expectations once again by returning as a commentator for NBC at the Milan Cortina 2026 Winter Olympics. This follows his breakout role during the Paris 2024 Games, where he became a beloved figure. Simultaneously, he has revealed plans to open a restaurant in Las Vegas in partnership with celebrity chef Gordon Ramsay, marking another surprising turn in his diverse career.
From Rap Star to Culinary and Olympic Sensation
At 54 years old, Snoop Dogg, whose real name is Calvin Broadus Jr., has spent decades challenging stereotypes. He admits that many were initially skeptical of his ventures, such as his cooking collaborations with Martha Stewart, which evolved into a successful television show. "People thought Snoop was playing when he started cooking, but they know I am not playing now," he says. Reflecting on his partnership with Ramsay, he adds, "For real, he is one of the best chefs in the world — but everyone can always learn something new."
The planned Las Vegas restaurant with Gordon Ramsay has been in discussion for several years. Snoop explains, "We have been talking about it for a few years — but me and Gordon want to open up a restaurant together in Vegas. He already has a few places over there, but there is always room for another restaurant in Vegas." This move builds on his growing reputation in the culinary world, which he shares with Martha Stewart, noting their mutual love for baking.
Olympic Stardom and Strategic Role
Snoop Dogg's involvement in the Olympics began when he carried the Olympic Flame through Saint-Denis in 2022. During the Paris 2024 Games, he became a ubiquitous presence, attending events like equestrian competitions in full riding gear with Martha Stewart, dancing with gymnasts, and swimming with Michael Phelps. His enthusiastic participation earned him the nickname "Santa Claus of the Olympics," which he embraced as the Games' unofficial cheerleader.
Initially, his role confused traditionalists, but it was soon recognized as a strategic move by NBC to make the Olympics more accessible to younger audiences. An NBC executive disclosed that Snoop earned $500,000 per day for his appearances, totaling $9 million over the 17-day event, plus expenses. He also performed with Dr. Dre at the closing ceremony, solidifying his impact.
Insights on Friendships and Television
Beyond his own projects, Snoop Dogg has observed the careers of friends like Miley Cyrus with admiration. He praises her resilience, stating, "I got so much love for her, but more than that I am proud of her. When she finished up with Disney she had to work really hard to find out what artist she wanted to be, and she took some unfair criticism while she worked that out." He believes she has now silenced critics, calling her "one of the most successful female artists of all time."
He also commented on British television, specifically the new host of The Great British Bake Off, expressing confidence in her abilities. "You know if I had to pick a new host myself I couldn't have picked better," he says. "Just like me she got a big passion for baking. She is well known over here, I think she is gonna take the show to a new level globally."
Snoop Dogg's career continues to evolve in unexpected ways, blending music, sports commentary, and culinary ventures. His upcoming roles in the 2026 Winter Olympics and Las Vegas restaurant highlight his ability to transcend genres and captivate audiences worldwide.
