Kerry Katona has reportedly been overlooked for I'm A Celebrity All Stars, with ITV bosses concerned her brutal honesty could alienate viewers. The 45-year-old, who won the show in 2004, was considered for the 2023 All Stars series and the current iteration, which concludes on Friday, but failed to secure a place.
According to a source, bosses at ITV feel times have changed and they must tread a fine line to keep audiences happy. "Kerry will tell you herself she's like Marmite, you either love her or her," the insider said, adding that there are "big hoops to jump through" regarding who can cope in the jungle environment.
Katona, whose personal life has played out publicly with divorces, bankruptcy and substance abuse, has acknowledged the snub. She told The Sun: "I keep getting turned down for some reason. They said I was the first queen and had the highest ratings, but then they never came back." She expressed willingness to return "in a heartbeat".
Bosses are reportedly wary of her unfiltered nature, with concerns that she might say something controversial after filming. Despite this setback, Katona is reportedly in line for her own reality TV show, following the success of her previous series The Next Chapter. The Mirror has contacted ITV and Katona's representative for comment.
