YouTube sensations LadBaby have been given an exclusive access-all-areas pass to this year's Pride of Britain Awards. Mark and Roxanne Hoyle, who boast 13 million followers, will serve as roving reporters at the glittering ceremony, covering everything from the red carpet to the green room and backstage.
The couple, known for their prank videos and string of Christmas number ones, said they were 'blown away' when TV star Alison Hammond approached them at last year's event. 'She went, 'I love you guys, I watch your videos all the time', which was sweet,' Mark recalled. 'I think we're a bit of a guilty pleasure with some people!'
Roxanne, 41, described the invitation as 'a real honour'. 'From the first time we ever went to the awards in 2021, to now being part of the Pride of Britain family - we're over the moon,' she said. The couple, who are ambassadors for the Trussell Trust and have raised £200,000 for food banks, said meeting the winners and their families is the ultimate honour.
'When you meet all of the kids who have gone through some real hardships, they're just wonderful humans,' Roxanne added. Mark noted the humility of the winners: 'They just stand there and shrug their shoulders and go, 'oh, anyone would do it'. That's what's so very humbling and lovely.'
LadBaby will be joined on the night by red carpet hosts Pete Wicks and Sam Thompson, podcaster GK Barry, and nine-year-old Child of Courage winner Florrie Bark. The ceremony will also feature surprise appearances from celebrities including Dwayne 'The Rock' Johnson.
