
The global wellness community is in mourning after Sophie Izard, the 30-year-old Australian woman behind the viral 'bed rotting' trend, passed away unexpectedly.
Izard shot to fame last year when her unconventional self-care routine - which involved spending entire days resting in bed - became a worldwide phenomenon on TikTok under the hashtag #bedrotting.
The Rise of a Wellness Phenomenon
What began as Izard's personal method for managing burnout quickly evolved into a cultural movement, with millions embracing the concept of intentional rest as radical self-care.
The trend sparked fierce debate among health professionals, with some praising its mental health benefits while others warned about potential physical health risks from prolonged inactivity.
A Life Cut Short
Details surrounding Izard's sudden death remain unclear, though authorities have confirmed there were no suspicious circumstances.
Friends describe the young influencer as a 'bright light' who championed mental health awareness while battling her own private struggles.
Legacy of a Trendsetter
Despite controversy, Izard's bed rotting concept fundamentally changed conversations about rest and productivity culture. Her advocacy for prioritising mental wellbeing over hustle culture resonated globally.
Tributes have flooded social media, with fans sharing how Izard's message helped them reconsider their relationship with rest and self-care.