Rochelle Humes has expanded her lifestyle brand My Little Coco with a new bath, body and haircare range called Coco Hills, launched at Boots in Westfield London on Monday. The former Saturdays star was joined by her 11-year-old daughter Alaia-Mai Humes, who helped develop the products.
The mother-daughter duo posed for photos holding bottles of body wash and haircare, showing off their striking resemblance. Rochelle, 35, wore a pale blue and white striped cropped shirt with beige wide-legged trousers and black strappy heels, while Alaia-Mai matched in a beige skater skirt, pale pink jumper and teal trainers.
Rochelle shares Alaia-Mai, Valentina, seven, and son Blake, three, with JLS singer Marvin Humes. She said the range was a 'labour of love' developed over the past year with Alaia and the My Little Coco team, aiming to offer gentle products for older children to encourage independent self-care.
Alaia was originally due to attend her school's sports day but sprained her ankle, so she accompanied her mother to the launch instead. Rochelle joked on Instagram that she was in her 'Kris Jenner era' and expressed pride in her daughter's involvement.
The Coco Hills range is now available in Boots stores across the UK and online. Rochelle first conceived My Little Coco during her first pregnancy and launched the brand in Boots with seven products after nine years of research.
