Florida-based supermarket chain Publix has launched a free brochure titled 'Create a Lifestyle That Lasts' to help customers using GLP-1 weight-loss medications such as Ozempic and Wegovy make informed food choices. The guide is available at in-store pharmacy counters and offers department-by-department shopping suggestions, nutritional information, and tips for building a balanced grocery list.
The initiative includes the introduction of green 'Better Choice' shelf tags, which highlight products rich in beneficial nutrients like fibre while limiting added sugar, sodium, and saturated fat. These labels are based on the latest nutrition research and federal dietary guidelines, according to the company. Online shoppers using the Publix app will also find new protein and fibre categories in digital weekly ads, designed to align with common dietary recommendations for GLP-1 users.
The brochure features a QR code linking to an online product page with protein and fibre-rich foods, where customers can filter by sales and coupons. Publix says the page will be updated regularly. 'Publix continues to innovate and adapt to meet the changing needs of our customers,' said Katie Scanlon, Vice President of Pharmacy, in a statement.
The move comes as GLP-1 medications gain popularity. A November poll by KFF found that about one in eight adults currently take such drugs for weight loss or chronic conditions like diabetes and heart disease. Food companies are increasingly marketing products as 'GLP-1 friendly,' but experts warn the term lacks official regulation. Dr. Zaid Fadul, a physician and former U.S. Air Force flight surgeon, told The Independent: 'A GLP-1 friendly label is good in theory, but it’s bulls***. There’s no real science behind it.'
