A new survey has revealed that one in five Gen Zers feel burnt out by the demands of 'hustle culture', with 44% frequently choosing to spend the entire day in bed as a form of self-care. The research, conducted by OnePoll.com among 2,000 adults, found that a third would gladly book a day off work purely to 'bed rot' – dedicating a whole day to rest and recuperation.
During these bed-rot days, preferred activities include scrolling through social media (57%), watching TV (35%) and binge-watching films (35%). The study also showed that 55% of Gen Z place comfort above all else and embrace 'cosy culture', with 26% believing slowing down is a luxury in modern society.
In response to these findings, Cadbury &More has teamed up with social media star Nella Rose to launch a 'Bed Retreating Service', inspired by five-star hotel comforts at home. The service can be won through the @cadburyuk Instagram account. Ellie Swales, brand manager, said: 'We're seeing more people embrace staying in and making downtime feel a little more indulgent.'
The research also indicated that 26% of young adults would ditch social sports like run clubs or padel in favour of relaxing under the duvet. Additionally, 11% are transforming their homes into five-star experiences, stocking their rooms with snacks (53%) and fresh sheets (43%).
Gen Z are also scheduling quality time in bed with partners, with 60% of 18-29-year-olds planning a comfortable day in bed with snacks as their preferred way to recharge. Furthermore, 19% admit they assess a love interest based on their bedroom amenities.
