More than half of Britons say their car is one of the only places they can properly switch off, with 25% getting fewer than 10 minutes to themselves each day, according to new research. A survey commissioned by Hyundai found that 55% of people consider their vehicle their only downtime sanctuary, and 82% admit to staying parked for extra moments to enjoy peace and quiet.
The study revealed that 49% of Brits confess to sitting in the car before heading inside for a moment alone, while 57% use the space to sing loudly to music without judgement. A further 43% say driving helps clear their head when feeling overwhelmed. The car also evokes nostalgia, with 62% associating it with fond memories and 72% recalling childhood journeys.
To tap into this trend, Hyundai is launching 'Spa in a Car', a Korean wellness pop-up inside its all-electric SUV, the IONIQ 9. The free 20-minute treatments, guided by a K-beauty therapist, include head, neck and shoulder massage and facial massage. The event takes place on 11th June at St Martin-in-the-Fields, Trafalgar Square, London.
Ashley Andrew, President of Hyundai and Genesis UK, said: 'Spa in a Car is designed to give people something we know is increasingly hard to find - a moment to themselves.' The IONIQ 9 offers up to 385 miles range and ultra-fast charging, with relaxation seats and sustainable interior materials.
