Zoe Williams, a columnist known for her wit, has traded her morning espresso for a more unconventional caffeine fix—Pro Plus pills. The switch came after she gave up coffee to get her teeth whitened, leaving her facing a future of sluggishness and headaches.
Initially, she turned to energy drinks like Monster, but the social stigma and unpleasant taste quickly put her off. Describing the experience of buying one early in the morning, she noted the age-verification flashing light and the 'social opprobrium' that came with it.
Instead, Williams rediscovered Pro Plus, a caffeine pill popular in her school days. To replicate the effect of a triple espresso, she takes four pills—double the recommended dose—and says it gives her the energy of a 15-year-old, leaving her feeling 'bright and wild'.



