New research has revealed that residents of Yorkshire and the Humber are the least smiley in Britain, smiling an average of just 11 times per day. In contrast, people from the West Midlands are the cheeriest, flashing their smiles 17 times daily. The survey of 2,000 adults found that across Britain, people claim to smile 14 times on average, with Londoners managing 16 grins and North West residents 14.
The study, commissioned by Plants & Flowers Foundation Holland in conjunction with World Smile Day on 3 October, also identified the top triggers for smiles: receiving pleasant news, enjoying a joke, and spotting something amusing. Grinning at others and offering praise were the most common tactics used to coax smiles from fellow citizens.
Monique Kemperman, a spokesperson for the foundation, said: 'It's interesting to see how smiling differs across the UK. Our figures show that far from the 'dour northerners' of cliché, people in the north of the country are more than happy to grin when needed.' She added that while some regions smile less often, more could be done across the UK to get people grinning.
When Brits try to lift their own spirits, 45 per cent blast their favourite music or watch a comforting TV show or movie. Taking a stroll or enjoying fresh air works for 41 per cent, while 24 per cent snuggle with a pet. However, only 58 per cent of those surveyed consider themselves naturally cheerful, with Londoners most likely to view themselves this way.
The survey also explored what brings joy, with a welcoming neighbourhood community topping the list. Half of respondents highlighted the UK's stunning countryside, and 38 per cent praised local cuisine and beverages. A substantial 76 per cent agreed that flowers make an excellent present to brighten someone's day.
Kemperman concluded: 'When you look out of the window and see the rain clouds, it can be hard to remember a reason to smile. But even on the darkest days, there are always things that can bring us a little bit of light.'
