The Welsh government has increased the minimum price of alcohol by 30%, bringing the rate in line with Scotland. The change took effect on Thursday (1 October), meaning cheaper alcohol will now cost more to buy.
Under the new rules, the minimum price per unit rises from 50p to 65p. The Welsh government issued guidance stating: “From 1 October 2026 the minimum price per unit will increase from 50p to 65p. This law applies to all businesses, organisations and persons required to hold a licence for alcohol.”
“Any retailer who sells or supplies, or authorises the sale or supply of, alcohol below the minimum price will be breaking the law and could be fined.”
Why the price is rising
The Welsh government said the previous 50p rate had been made “less effective” by inflation. It added that the change could prevent more than 900 deaths over the next 20 years.
The increase was first announced in February, with Welsh ministers calling it a landmark policy. The Welsh Conservatives have argued that it would affect consumers already short of cash.
Impact on prices and health
As a result, a £2.50 can of cider will go up to £3.25, and a bottle of whisky that cost £14 in September will cost at least £18.20 now. Drinks already sold above the new minimum price do not have to become more expensive.
Independent research commissioned by the Welsh government suggests the number of harmful drinkers could be cut by 5,000 as a result of the measure. Public Health Wales figures show there was a rise of more than 50% in deaths related to alcohol between 2019 and 2023.
