Graffiti-style quotes have appeared on a London high street as part of a charity campaign by mental health charity Samaritans. The messages were printed onto pavements using reverse graffiti in spots including Camden High Street and Whitfield Gardens.
Each quote measures around 1m by 1m and is based on words from someone who says they were in a dark place but were helped by a timely intervention. The campaign aims to show how a simple act of connection could help save a life, urging people to 'interrupt' potential suicidal thoughts by checking in with someone they’re concerned about.
Research reveals reluctance to intervene
One in four people will experience suicidal thoughts in their lifetime, and research commissioned by the charity found only one in 10 Brits feel comfortable intervening if they’re worried about someone’s wellbeing.
Samaritan CEO Julie Bentley said: “Suicidal thoughts can be interrupted, and this is hugely important. This campaign is all about reminding people as they go about their daily lives that a small interruption can make a huge difference.”
“If you think someone might be struggling or experiencing suicidal thoughts, don’t worry about saying the perfect thing just interrupt and ask if they’re OK, it could be life-saving.”
Survey highlights barriers to support
The study of 2,000 adults found 32% fear they would say the wrong thing, while 18% don't know how to help after reaching out. But 14% worry about damaging the relationship, while a third fear potentially making the situation worse, and 27% wouldn’t want to invade their privacy.
It also emerged 29% regret not reaching out to someone in need, however, 85% believe a simple conversation can have a positive impact on someone who is struggling. Despite this, 32% wouldn’t be confident recognising signs that someone might be struggling emotionally.
Campaign calls for better education
Half would be prompted by a noticeable change in behaviour, but only 15% would reach out based on something the person in question said. Of those who regretted not offering help, 30% were concerned about how they might react, but 31% admitted they were dealing with their own issues at the time.
The OnePoll.com data also revealed 37% believe, as a society, we have become less caring of others over the past 10 years – compared to 26% who say the opposite. While 79% think British culture can make people reluctant to interrupt or get involved in other people’s personal matters.
Finding the mental health conversation uncomfortable (44%), worrying about offending someone (45%), and assuming someone else will step in (29%) were also among the reasons for not stepping in. To help people feel more confident supporting someone struggling, 48% believe there needs to be better public education, while 52% would like to see more awareness campaigns.
The campaign forms part of World Gold Council's partnership with the charity. James Spake, Global Marketing Head for EMEA, World Gold Council, said: “It can be hard to know what to say when we are worried about someone. The Interruptions campaign is an important reminder that being there to show someone you care, can make all the difference. We are proud to support Samaritans in sharing that message.”
